Company	Arunexcello Group of Company
Registered at	#18, Bhattad Towers, West Cott Road, Royapettah, Chennai 600014
Email	ae@arunexcello.com
Phone	+91 44 2841 2841
Regulatory	Tamil Nadu Real Estate Regulatory Authority (TNRERA)
Applies to	Website, WhatsApp Business, SMS, RCS, Google Ads & all digital channels

PART A – PRIVACY POLICY

1. Introduction

This Privacy Policy describes how Arunexcello Group of Companies ("Company", "we", "us", "our") collects, uses, stores, and protects personal information obtained through our Website, mobile platforms, WhatsApp Business, SMS, RCS messaging, and Google Ads campaigns. By using any of our platforms or submitting your information through any channel including responding to a WhatsApp message, an SMS/RCS communication, or a Google Ad you confirm that you have read, understood, and agree to this Privacy Policy.

2. Information We Collect

We collect personal and technical information across all platforms:

2.1 Personal Information

• Full name, mobile number, email address, and city/location
• Property preferences: project type (plot/apartment), budget, timeline
• Messages, enquiries, and call recordings (where applicable)
• Documents submitted for booking: ID proof, address proof, PAN card

2.2 Technical & Behavioural Data

• IP address, browser type, device identifiers, and operating system
• Pages visited, time spent, clicks, and navigation patterns on our website
• Google Ads interaction data: ad impressions, clicks, and conversion events
• WhatsApp/SMS/RCS opt-in records, message delivery status, and read receipts

2.3 Data from Third-Party Platforms

• Google Ads: audience segments, remarketing lists, and conversion tracking data
• WhatsApp Business API: messages sent, delivered, and read timestamps
• SMS/RCS gateways: delivery reports and DLT (Distributed Ledger Technology) consent records as mandated by TRAI

3. How We Use Your Information

We process your data for the following purposes:

3.1 Core Business Purposes

• Responding to property enquiries submitted via any channel
• Sending project brochures, price sheets, offers, and updates
• Processing bookings, agreements, and post-sale documentation
• Maintaining CRM records and customer service interactions

3.2 Marketing & Communication (Consent-Based)

• Sending promotional messages via WhatsApp, SMS, RCS, and email only to users who have opted in
• Delivering personalised Google Ads based on browsing behaviour and expressed interest
• Running remarketing campaigns to users who have previously interacted with our website or ads
• Sending automated alerts: site visit reminders, payment due dates, launch notifications

3.3 Regulatory & Compliance

• Maintaining records as required by RERA, TNRERA, and applicable tax/financial laws
• Responding to government or regulatory authority requests

3.4 Reels, Short Video & Social Media Marketing Privacy

We may collect and process personal data through short-form video platforms including Instagram Reels, Facebook Reels, YouTube Shorts, and similar formats.

3.5 Data Collection via Reels

• Name, username, and profile information (if you engage or message us)
• Comments, likes, shares, and direct messages
• Enquiries submitted via embedded forms or linked landing pages
• Video engagement metrics (views, watch time, clicks)

3.6 Data Collection in Referral

• Referrer's name and contact details
• Referred person's name and phone number/email
• Relationship context (optional)

3.7 Data Collection in Offers

• Contact details (name, phone, email)
• Offer participation details (campaign source, date, response)
• Eligibility-related information (budget, preferences, location)

4. WhatsApp Business Communication

IMPORTANT: By sharing your mobile number with us through any form, call, or ad interaction, you consent to receiving property information and updates via WhatsApp Business.

• We use WhatsApp Business API to communicate with prospects and customers.
• We only message users who have expressly shared their number or opted in via a form, ad, or verbal request
• All WhatsApp template messages are pre-approved by Meta in compliance with WhatsApp Business Policy
• We do not send unsolicited bulk messages; all communications are relevant to property enquiries or transactions
• You may opt out of WhatsApp messages at any time by replying STOP, or by contacting us directly
• Message and data rates from your telecom provider may apply
• We do not use WhatsApp for financial transactions; payment instructions are communicated through official channels only

Note: WhatsApp is a product of Meta Platforms Inc. Our use of WhatsApp Business API is governed by Meta's Business and Commerce Policies in addition to this Privacy Policy.

5. SMS & RCS Communication

We use SMS and RCS (Rich Communication Services) to deliver transactional and promotional messages. In accordance with TRAI regulations:

• Our Sender ID (Header) is registered on the DLT platform
• All promotional SMS/RCS messages are sent only to users who have provided explicit consent (opted in) via DLT-registered consent templates
• Transactional SMS (booking confirmations, payment receipts, OTPs) are sent regardless of DNC (Do Not Call) registration, as they relate to confirmed transactions
• You can opt out of promotional SMS by replying STOP to any message or by registering your preference on the TRAI DND portal (www.nccptrai.gov.in)
• RCS messages may include images, buttons, and carousels – these are purely informational and do not constitute a legal offer

6. Google Ads & Digital Advertising

We use Google Ads to reach prospective customers. This involves:

• Google Ads conversion tracking via a tracking pixel/tag placed on our website
• Remarketing lists to show ads to users who previously visited our website
• Customer Match: uploading encrypted customer data to Google to find similar audiences – this data is hashed and protected
• Google Analytics to measure campaign performance and user behaviour

You can manage Google's use of your data at: adssettings.google.com

7. Cookies & Tracking Technologies

Our website uses the following tracking technologies:

• Essential cookies: required for the website to function (session management, security)
• Analytics cookies: Google Analytics to understand traffic and user behaviour
• Advertising cookies: Google Ads and Meta Pixel for conversion tracking and remarketing
• Preference cookies: to remember your settings and previous interactions

You can control cookie preferences through your browser settings or by using a consent management tool on our website. Disabling certain cookies may affect website functionality.

8. Sharing of Information

We do not sell your personal data. We may share it with the following parties under strict confidentiality:

• Internal sales, CRM, and documentation teams
• Project partners, co-developers, and joint venture affiliates
• Technology & service providers: CRM software, WhatsApp BSP, SMS gateway, Google Ads, web hosting
• Legal and financial advisors, banks, and government authorities (when legally required)

All third-party service providers are contractually obligated to process data only for specified purposes and to maintain appropriate security standards.

9. Data Retention

We retain personal data for the following periods:

• Enquiry data (no booking): up to 3 years from last contact
• Customer/transaction data: minimum 7 years to comply with financial and tax regulations
• After the retention period expires, we will securely delete your data using permanent file deletion, data shredding, or secure erasure protocols.

retention policies After the applicable retention period, data is securely deleted or anonymised.

9.1 Deletion

After the retention period expires, we will securely delete your data using:

• Permanent file deletion (beyond recovery)
• Data shredding and destruction
• Secure erasure protocols compliant with industry standards

9.2 Request for Earlier Deletion

You can request deletion of your data at any time (subject to legal retention requirements) by contacting us.

10. Data Security

We implement industry-standard security measures including:

• Encrypted data transmission (SSL/TLS) across all digital platforms
• Access controls: only authorised personnel can access customer records
• Regular security audits and vulnerability assessments
• WhatsApp Business API communications are end-to-end encrypted by Meta

No online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the appropriate authorities as required by law.

11. Your Rights

You have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you
• Correction: request that inaccurate or incomplete data be corrected
• Deletion: request deletion of your data (subject to legal retention requirements)
• Opt-out: withdraw consent for marketing communications at any time
• Portability: request your data in a structured, machine-readable format

To exercise any of these rights, contact us at ae@arunexcello.com or call +91 44 2841 2841.

11.1 Withdraw Consent

You can withdraw your consent for any data processing at any time:

• Reply STOP to WhatsApp/SMS messages
• Click unsubscribe in email campaigns
• Update your account preferences
• Contact us directly

Effect: We will stop processing your data for the withdrawn purpose, but previously processed data lawfully remains valid.

12. Children's Privacy

Our website, services, and all communication channels are intended solely for individuals aged 18 years and above.

We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, please contact us immediately for deletion.

13. Third-Party Links

Our Website may contain links to third-party websites, social media platforms, and external services including:

• Property listing portals
• Payment gateways
• Social media (Facebook, Instagram, LinkedIn, YouTube)
• Map services (Google Maps)
• Analytics providers

We are NOT responsible for the privacy practices, content, security, or data collected by these third parties. Recommendation: Review the privacy policies of any third-party website before providing your information.

14. RERA COMPLIANCE (TAMIL NADU – APPLICABLE JURISDICTIONS)

14.1 RERA Registration

In accordance with the Real Estate (Regulation and Development) Act, 2016 (RERA) and the Tamil Nadu Real Estate Regulatory Authority (TNRERA):

• All applicable real estate projects marketed by Arunexcello Real Estate Company are registered with TNRERA (wherever required)
• Project registration details are available on the official TNRERA website
• Customers are advised to verify project registration before making purchase decisions

14.2 RERA Compliance Commitments

The Company ensures full compliance with RERA provisions including:

• Transparent Pricing Disclosure: all project costs, charges, and fees are clearly disclosed with no hidden charges
• Timely Delivery Commitments: project completion timelines specified in agreements with defined penalties for delays
• Proper Documentation: booking agreements, floor plans, and layout plans approved by authorities
• Authority Approvals: building approval, environmental clearance, fire safety, water, and sanitation approvals

14.3 Customer Rights Under RERA

• Right to access project details and approval documents
• Right to file complaints with TNRERA
• Right to claim compensation for project delays or deficiencies
• Right to cancellation with refund under specified conditions
• Protection against unfair contract terms

14.4 TNRERA Website

Verify project registration and details at: https://tnrera.tn.gov.in/